Brand and media kit
The Veltra brand kit
Logos, colour, type and media for anyone writing about Veltra or building on the API. Everything here is free to use in editorial coverage, integrations and app listings, unchanged.
Logos
The mark
An origami bird, drawn as one continuous set of facets. It carries the brand on its own; the wordmark is for places that need the name spelled out. SVG is the master format, so it stays sharp at any size.
Wordmark
VELTRA
Set in Times New Roman bold, stretched 20% horizontally, in white on dark or black on light. Always uppercase, never letterspaced by hand. In running text the name is simply Veltra.
Colour
Ember on ink
Near-black ground, one warm accent, used sparingly. Click any swatch to copy its hex.
The mark's gradient runs between these two, top-left to bottom-right:
Typography
Serif, deliberately
Veltra reads like a document, not a dashboard. Headings in Cambria, everything else in Constantia, with Arial for addresses and other data that must not be mistaken for prose.
Headings
Cambria
Every trade. Not just the recent ones.
Body and code
Constantia
One call returns a wallet’s complete history.
Addresses and data
Arial
Bi4rd5FH5bYEN8scZ7wevxNZyNmKHdaBcvewdPFxYdLt
Usage
How to use it
No permission needed for editorial use, integrations or app listings. Do not imply partnership or endorsement, and do not use the mark as your own product icon.
Do
- Keep clear space around the mark of at least half its height.
- Use the white mark on photography, video and busy backgrounds.
- Scale the mark proportionally, and no smaller than 24px tall.
- Write the name as Veltra in running text, VELTRA only in the wordmark.
Don't
- Recolour the mark or replace its gradient.
- Rotate, stretch, skew or add effects such as shadows and outlines.
- Place the gradient mark on a background that fights it, mid-red especially.
- Rebuild the wordmark in another typeface, or letterspace it by hand.
Media
Banners and backgrounds
Ready-made images for articles, social headers and link previews.
Motion
Animated marks
Loops for streams, Discord headers and video intros. Muted by default; they carry no audio.
Writing about Veltra?
Everything here is ready to use as-is. For anything else, a quote, a screenshot, a detail about how the API works, email hello@veltradata.io.